StarTrac

MISSION STATEMENT:

"To provide products to mold lifelong habits for health and fitness"

Developing products to mold lifelong habits for health and fitness is not just a statement, it is a mission and a commitment to people that Star Trac has been delivering upon since the brand was founded in 1979. An international force in the fitness equipment industry, Star Trac is the fastest-growing privately-held fitness equipment company in the world. Headquartered in Irvine, Calif., the 500-plus-employee company maintains manufacturing offices in Irvine, Calif., Murrieta, Calif., and Taiwan with service locations in the United Kingdom, Barcelona, Munich, and Singapore.

Star Trac persistently redefines the way fitness equipment is designed, drawing inspiration from the end-user and top design engineers to elevate the function and style of the design and continually enhance the user experience. Guided by a structured methodology, researchers and designers work with hundreds of test users of all shapes, sizes, and levels of fitness to study their workout habits and preferences to produce equipment, which has gone through rigorous testing. Innovations such as the first integrated water bottle holder, personal fans, and integrated iPod® connectivity ports showcase Star Trac's commitment to developing state-of-the-art, user-focused equipment. Star Trac pioneered the treadmill in 1987 when they introduced the first DC-powered commercial treadmill to the market back and has continued to improve upon it, propelling the company as a commercial treadmill category leader. In 2002, Star Trac launched its full line of distinctive cardio products, raising the bar as a best-in-class provider. Star Trac introduced four complete strength lines after purchasing Flex Fitness and HumanSport™ in 2004, positioning the company as a full-facility solutions provider.

Star Trac continues to see exciting growth through its existing partnership with Mad Dogg Athletics Inc., the creators Spinning® and the comprehensive Spinning® education program. As the exclusive manufacturer of Spinner® bikes, Star Trac currently has more than 50 percent of the global market share of group cycling bikes.